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홍차넷
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티타임
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- 다양한 주제에 대해 자유롭게 글을 작성하는 게시판입니다.
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전체기타일상/생각꿀팁/강좌방송/연예도서/문학영화의료/건강문화/예술경제생활체육과학/기술철학/종교정치요리/음식역사여행육아/가정IT/컴퓨터음악창작게임스포츠사회오프모임
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| Date |
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| Name | 난커피가더좋아 |
| Subject | 제네시스는 더 이상 현대차가 아니다? |
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부제: 더 이상 현대차가 아니게 된 제네시스 이야기 http://news.mk.co.kr/newsRead.php?year=2015&no=1054032 http://news.mk.co.kr/newsRead.php?year=2015&no=1053960 http://news.mk.co.kr/newsRead.php?year=2015&no=1053962 http://news.mk.co.kr/newsRead.php?year=2015&no=1053963 오늘 아침 모든 경제신문과 종합일간지 경제섹션의 1면을 장식한 뉴스입니다. 기사를 읽어보시면 되지만, 한 마디로 정리하면 그동안 현대차 내의 차종 중 하나였던 제네시스가 완전히 독립적인 브랜드로 분리가 되고, 제네시스라는 브랜드를 달고 고급 차량들이 출시된다는 내용입니다. 이를 위해 벤틀리에서 디자인하던 양반도 모셔왔다는 내용이고, 모델명에는 앞에 G를 붙인다는 거구요. 아시는 분은 아시겠지만, 원래 제네시스는 이럴려고 만든 차입니다. 무슨 말이냐구요? 현대차가 2000년대 후반 제네시스를 처음 출시하고 준비할 때에는 원래 현대차와는 다른 브랜드로 만들려고 했다고 합니다. 미국 시장에서 도요타가 렉서스로 대박을 친 것에 자극을 받았기 때문인데요, 도요타의 렉서스 전략이란 건 이런겁니다. 도요타는 미국에서 워낙 인기가 많지만 고급 차종으로 인식되지는 않았습니다. 그냥 가성비 좋은 차였을 뿐, 돈 많이 벌면 사고 싶은 차는 유럽의 많은 차종들이었을 겁니다. 그래서 도요타는 도요타 라는 브랜드 내에서 고급차종을 만들지 않고, 아예 렉서스라는 브랜드를 런칭하고 따로 라인을 만들어 팝니다. 렉서스랑 도요타는 같은 회사에서 만드는 차라는 이미지를 없애버리는 거죠. 현대차도 이렇게 해볼려고 제네시스를 만들었습니다. 제네시스 차종을 보면 물결치는 혼다(?) 모양의 하이윤다이 상징 마크가 앞에 없습니다. 별도의 로고를 갖다 붙여놨지요. 그런데 결국 독립시키지 못했습니다. 왜냐면, 도요타의 렉서스 분리전략과 같은 방식에는 엄청나게 많은 돈이 들기 때문입니다. 제네시스가 출시될 때가 2008년 글로벌 금융위기 전후 라는 걸 생각하면 포기한 게 이해가 가기도 합니다. 왜 돈이 많이들까요? 일단 기존의 현대차 딜러/영업/전시망을 그대로 두고 제네시스만의 채널을 완전히 새로 만들어야 합니다. 그리고 그러한 오프라인 채널들, 딜러들의 점포는 현대차 딜러 매장과 일정 거리 이상을 두고 떨어져 있어야만 합니다. 만약 적당한 위치가 있는데 땅값이 비싸다면, 그것도 다 감수해야 하는 거지요. 비용이 천문학적으로 늘어날 수밖에 없는 겁니다. 그래서 일단 현대차는 이를 포기하고 그냥 어정쩡하게 현대차 '차종 내에서 고급'인 상태로 제네시스를 남겨둡니다. 제네시스 1세대는 그래서 그 어정쩡함으로 인해 '차가 제법 괜찮다'는 평가가 있었음에도 그리 큰 성공을 거두지 못합니다. 미국에서는 몇 가지 이슈가 있었는데요, 그중 제가 들은 재미난 얘기는 수퍼볼 광고 사건입니다.(이게 팩트확인을 정확하게는 못해서 누군가 과장한 것일 수 있습니다. 그냥 재미삼아 말씀드리면...) 제네시스가 미국시장에서 제대로 장사 한 번 해볼라고 그 비싼 수퍼볼 중간광고를 사서 들어갔답니다. 만반의 준비를 하고 멋진 광고를 딱 틀어서 돌렸는데, 구글에서는 당연히 제네시스를 엄청 사람들이 검색하게 됐지요. 그런데 구글의 검색 방식 덕분(?)에 사실상의 기독교 국가인 미국에서는 수많은 사람들은 창세기 구절을 이미 검색해놨고 그것들이 앞페이지에 주루룩 있는 관계로 실제 제네시스라는 차에 대한 정보접근을 한 사람은 별로 없게 됐다는 슬픈이야깁니다.(현대차 멍청이들. 왜 그 생각을 못했냐?) 그런데 최근 제네시스에는 두 가지 호재가 생기는데요, 그 중 하나가 바로 미국에서의 '수상'입니다. 중고차 잔존가치를 평가하는 한 회사가 주는 나름 공신력있는, '2014 잔존가치상'을 받았는데요, 그 전년도 수상차종인 렉서스는 물론 독일차를 다 밀어내고 1등을 한 겁니다. 고급차종은 값이 잘 안떨어지잖아요. 그 얘깁니다. 그만한 가치가 있는 차로 인정받은 셈이지요. 그리고 한국에서도 굉장히 재미있는 일이 벌어지는데, 제네시스 2세대가 '쟤네실수'라 불리며(현대차가 실수로 차를 잘 만들었다는 뜻) 인기를 끌게 된다는 거죠. 실제로 강남지역에서 좀 점잖은 척 하는 양반들이 독일차 대신 제네시스를 타는 경우가 굉장히 많아지는 데요, 저는 이를 눈으로 좀 체감한 적이 있습니다. 2012년 결혼을 해서 서초동의 한 아파트에 전세 신혼집을 꾸렸는데, 저는 경영전략/마케팅과 관련한 콘텐츠를 다루는 사람이다 보니 아무래도 유심히 변화를 지켜볼 수 있었습니다. 지상주차장으로 구성된 오래된 아파트이지만 그래도 돈 잘버는 사람이 많았는지 처음 이사했을때 저의 소나타가 엄청 초라해보일 정도로 독일차가 많았습니다. 그런데 그 동네에 어느 순간 독일차만큼 많아지거나, 혹은 독일차를 대체하면서 많아지던 차가 제네시스 2세대더라는 겁니다. 정몽구 회장도 사실 제네시스 2세대를 타고 다니면서 홍보에 나서는데, 이때부터 사람들은 슬슬 '분리하려나?'라는 눈치를 채기도 했습니다만 확신하지는 못했어요. 워낙 돈이 많이드는 작업이라... 뭐 어쨌든 이렇게 됐네요. 그래도 고용을 많이 하는 제조업이니까, 비록 우리를 호구로 알아서 열받게 하는 기업이지만 어쩔 수 없이 나라 경제를 위해서라도 조용한 응원을 보내볼랍니다. 해설인듯 해설아닌 이상한 글 읽어주셔서 감사하고요. 어쨌든 자동차 이야기는 아재넷..아니 홍차넷에서는 그래도 관심있는 분들이 있지 않을까 싶어 주절주절 읊어봤습니다. Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view.php on line 133 Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view.php on line 146 Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view.php on line 161 6
이 게시판에 등록된 난커피가더좋아님의 최근 게시물
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Warning: Use of undefined constant use_formmail - assumed 'use_formmail' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 605
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 599
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 599
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 600
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 600
Warning: Use of undefined constant is_admin - assumed 'is_admin' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 605
Warning: Use of undefined constant is_admin - assumed 'is_admin' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 605
Warning: Use of undefined constant is_admin - assumed 'is_admin' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 609
Warning: Use of undefined constant is_admin - assumed 'is_admin' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 609
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 614
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 616
Warning: Use of undefined constant x - assumed 'x' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 618
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/lib.php on line 618
Warning: Use of undefined constant x - assumed 'x' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 612
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 612
Warning: Use of undefined constant reg_date - assumed 'reg_date' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 620
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 628
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 628
Warning: Use of undefined constant HTTP_HOST - assumed 'HTTP_HOST' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 640
Warning: Use of undefined constant name - assumed 'name' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 644
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 646
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/view.php on line 646
Warning: Use of undefined constant HTTP_HOST - assumed 'HTTP_HOST' (this will throw an Error in a future version of PHP) in /home/redtea/html/pb/cmt_replace.php on line 3
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 6
Warning: Use of undefined constant file_name - assumed 'file_name' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 28
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 65
21362 class="iamcmt" style="display:none;"> Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 66
21362 class='vcm '>
Warning: Use of undefined constant x - assumed 'x' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 70
Warning: Use of undefined constant x - assumed 'x' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 71
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 76
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 117
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 118
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 119
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 120
Warning: Use of undefined constant ismember - assumed 'ismember' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 121
21362'> Xeri
Warning: Use of undefined constant mod_date - assumed 'mod_date' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 133
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 140
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 140
Warning: Use of undefined constant reg_date - assumed 'reg_date' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 142
15/11/05 16:53
21362>삭제 주소복사
Warning: Use of undefined constant level - assumed 'level' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 150
아슬란을 은근슬쩍 중형 럭셔리 세단 으로 편입시킬거같습니다. 물론 가격 올리고...
Warning: Use of undefined constant level - assumed 'level' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 158
Warning: Use of undefined constant password - assumed 'password' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 166
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 171
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 172
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 172
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 173
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 173
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 173
Warning: Use of undefined constant level - assumed 'level' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 158
Warning: Use of undefined constant password - assumed 'password' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 166
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 171
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 172
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 172
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 173
Warning: Use of undefined constant no - assumed 'no' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 173
Warning: Use of undefined constant vote - assumed 'vote' (this will throw an Error in a future version of PHP) in /home/redtea/html/a_skin/bbsd/view_comment.php on line 173
21362>
21362>
